Consumers’ meat commitment and the importance of animal welfare as agricultural policy goal

In our latest research, we investigated the importance of animal welfare as an agricultural policy goal for consumers and individual predictors for weighing animal welfare against conflicting policy goals, with a special focus on personal values including meat commitment (i.e. a measure for how hard it would be for an individual to reduce their meat consumption).

Key findings include:
•Meat commitment is a negative and significant predictor for the importance of animal welfare.
•Committed meat eaters are less likely to endorse universalistic values (i.e. animal welfare).
•Animal welfare remains important when it is in direct conflict with three different policy goals.
•Animal welfare appeals directly to personal values.
•Agricultural policy needs to evolve together with personal values.

Read the full article here:
https://lnkd.in/eWFXqDcy